Is email marketing still worth it?

With so many other ways to reach your customers, should you still be relying on email marketing? According to statistics, the short answer is yes. Though email marketing should not be the only tool in your marketing arsenal it should also not be forgotten. eMarketer recently did a study that showed that there is still […]

Re-Target and Re-Marketing Your Ads

Did you know that only 2% of web traffic converts on a visitor’s first visit? So how do you target that other 98%? As a marketer, your goal is to build your potential customer lists while still engaging previous customers to make more sales. A successful method you can use is re-targeting and re-marketing.  In […]

Don’t Underestimate Social Media

42% of the population uses social media every day! That is 3.2 billion users, every single day. Additionally, each of these users spends an average of over 100 minutes on social media per day. So don’t underestimate the benefits of using social media for advertising.  Social media can cover many outlets, this includes Facebook, Instagram, […]